:root {
  --blue: #315fba;
  --blue-dark: #244b99;
  --blue-soft: #e9f0fb;
  --indigo: #4d56b8;
  --ink: #0d1b33;
  --muted: #5f6b7d;
  --page: #f2f4f7;
  --panel: #ffffff;
  --panel-soft: #f8fafc;
  --line: #dce3ee;
  --serif: Georgia, "Times New Roman", serif;
  --sans: Inter, ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", sans-serif;
}

* {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
}

body {
  margin: 0;
  color: var(--ink);
  font-family: var(--sans);
  background: var(--page);
}

img,
iframe {
  max-width: 100%;
}

a {
  color: inherit;
  text-decoration: none;
}

h1,
h2 {
  font-family: var(--serif);
  letter-spacing: 0;
}

h1,
h2,
h3,
p {
  margin-top: 0;
}

p,
li {
  line-height: 1.65;
}

.skip-link {
  position: absolute;
  left: 16px;
  top: -60px;
  z-index: 100;
  padding: 12px 16px;
  color: #fff;
  background: var(--blue-dark);
  border-radius: 6px;
}

.skip-link:focus {
  top: 16px;
}

.section-inner,
.page-inner {
  width: calc(100% - 40px);
  max-width: 1120px;
  margin: 0 auto;
}

.site-header {
  position: sticky;
  top: 0;
  z-index: 20;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 24px;
  padding: 14px max(20px, calc((100vw - 1120px) / 2));
  background: rgba(242, 244, 247, 0.88);
  border-bottom: 1px solid rgba(220, 227, 238, 0.9);
  backdrop-filter: blur(14px);
}

.brand {
  display: inline-flex;
  align-items: center;
  gap: 12px;
  font-weight: 900;
}

.brand img {
  width: 34px;
  height: 34px;
  object-fit: cover;
  object-position: center 28%;
  border-radius: 50%;
}

.site-header nav,
footer nav {
  display: flex;
  align-items: center;
  gap: 24px;
  font-size: 14px;
  font-weight: 800;
}

.site-header nav a {
  color: #263754;
}

.hero {
  min-height: 100vh;
  position: relative;
  display: grid;
  place-items: center;
  overflow: hidden;
  color: #fff;
  text-align: center;
  background:
    linear-gradient(rgba(42, 43, 45, 0.72), rgba(27, 29, 33, 0.9)),
    radial-gradient(circle at center, #686b70 0, #3e4146 56%, #25272b 100%);
}

.target-ring {
  position: absolute;
  width: min(520px, 76vw);
  aspect-ratio: 1;
  border: 2px solid rgba(0, 0, 0, 0.14);
  border-radius: 50%;
}

.target-ring::before,
.target-ring::after {
  content: "";
  position: absolute;
  inset: 50%;
  transform: translate(-50%, -50%);
  border: 2px solid rgba(0, 0, 0, 0.14);
  border-radius: 50%;
}

.target-ring::before {
  width: 58%;
  aspect-ratio: 1;
}

.target-ring::after {
  width: 28%;
  aspect-ratio: 1;
}

.hero::before,
.hero::after {
  content: "";
  position: absolute;
  left: 50%;
  top: 50%;
  width: 72vw;
  height: 2px;
  background: rgba(0, 0, 0, 0.12);
  transform-origin: center;
}

.hero::before {
  transform: translate(-50%, -50%) rotate(45deg);
}

.hero::after {
  transform: translate(-50%, -50%) rotate(-45deg);
}

.hero-content {
  position: relative;
  z-index: 1;
  width: calc(100% - 40px);
  max-width: 800px;
  margin: 24px auto 0;
}

.eyebrow {
  margin-bottom: 12px;
  color: rgba(255, 255, 255, 0.78);
  font-size: 13px;
  font-weight: 800;
  letter-spacing: 0.08em;
  text-transform: uppercase;
}

.hero h1 {
  margin-bottom: 14px;
  font-size: clamp(44px, 6vw, 66px);
  line-height: 1;
}

.avatar {
  width: 118px;
  height: 118px;
  object-fit: cover;
  object-position: center 28%;
  border: 3px solid #fff;
  border-radius: 50%;
  box-shadow: 0 18px 45px rgba(0, 0, 0, 0.28);
}

.hero h2 {
  max-width: 820px;
  margin: 24px auto 22px;
  font-family: var(--sans);
  font-size: clamp(25px, 4vw, 34px);
  font-weight: 800;
  line-height: 1.08;
}

.hero p:not(.eyebrow) {
  color: rgba(255, 255, 255, 0.9);
  font-size: 17px;
}

.button {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 10px;
  max-width: 100%;
  min-height: 52px;
  padding: 0 26px;
  border: 1px solid transparent;
  border-radius: 8px;
  font-weight: 850;
  text-align: center;
  white-space: normal;
  box-shadow: 0 12px 22px rgba(49, 95, 186, 0.18);
  transition: transform 180ms ease, box-shadow 180ms ease, background 180ms ease;
}

.button:hover,
.button:focus-visible {
  transform: translateY(-2px);
  box-shadow: 0 16px 28px rgba(49, 95, 186, 0.24);
}

.button-primary,
.floating-book {
  color: #fff;
  background: linear-gradient(135deg, var(--blue), var(--indigo));
}

.button-hot {
  width: 100%;
  color: #fff;
  background: linear-gradient(135deg, #c93b2e, #df6a24);
}

.button-light {
  color: var(--blue-dark);
  background: #fff;
  border-color: rgba(49, 95, 186, 0.2);
}

.calendar-icon {
  position: relative;
  flex: 0 0 auto;
  width: 14px;
  height: 14px;
  border: 2px solid currentColor;
  border-radius: 3px;
}

.calendar-icon::before {
  content: "";
  position: absolute;
  left: -2px;
  right: -2px;
  top: 3px;
  border-top: 2px solid currentColor;
}

.path-section,
.why-section,
.selective-section,
.page-section {
  padding: 88px 0;
  background: var(--page);
}

.path-section {
  background: linear-gradient(135deg, #eef2f7 0%, #f6f4fb 100%);
}

.path-section h2,
.why-section h2,
.selective-section h2,
.page-section h2 {
  color: var(--ink);
  text-align: center;
  font-size: clamp(34px, 4vw, 44px);
}

.path-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 28px;
  align-items: start;
  margin-top: 44px;
}

.schedule-card,
.action-card,
.service-tile,
.learn-card,
.result-card,
.blog-card,
.can-card,
.cannot-card,
.case-card,
.article-card,
.post-body {
  background: var(--panel);
  border: 1px solid var(--line);
  border-radius: 10px;
  box-shadow: 0 18px 35px rgba(26, 38, 60, 0.08);
}

.schedule-card,
.action-card {
  position: relative;
  min-height: 620px;
  padding: 34px 32px;
}

.schedule-card {
  background: rgba(244, 248, 255, 0.92);
}

.action-card {
  background: linear-gradient(180deg, #fff3ee, #fff7ee);
  border-color: #f1cabe;
}

.badge {
  display: grid;
  width: 42px;
  height: 42px;
  place-items: center;
  margin-bottom: 24px;
  color: #fff;
  font-weight: 900;
  background: var(--blue);
  border-radius: 50%;
  box-shadow: 0 8px 20px rgba(49, 95, 186, 0.25);
}

.badge-red {
  background: #c93b2e;
  box-shadow: 0 8px 20px rgba(201, 59, 46, 0.2);
}

.schedule-card h3,
.action-card h3,
.service-tile h3 {
  color: var(--blue-dark);
  font-size: 22px;
}

.schedule-card p,
.action-card p,
.learn-card p,
.blog-card p,
.result-card p,
.service-tile p,
.article-card p,
.case-card p {
  color: var(--muted);
}

.calendly-shell {
  height: 500px;
  margin-top: 22px;
  overflow: hidden;
  background: #fff;
  border-radius: 8px;
  box-shadow: inset 0 0 0 1px #e0e7f5;
}

.calendly-shell iframe {
  width: 100%;
  height: 100%;
  border: 0;
}

.warning-box {
  display: grid;
  gap: 10px;
  margin: 22px 0 24px;
  padding: 22px;
  color: #9f2219;
  text-align: center;
  background: rgba(255, 255, 255, 0.72);
  border: 1px solid #e9b6ad;
  border-radius: 8px;
}

.warning-box strong {
  font-size: 18px;
}

.warning-box span {
  font-size: 13px;
}

.stats-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 16px;
  margin-bottom: 26px;
}

.stats-grid div {
  display: grid;
  min-height: 100px;
  place-items: center;
  padding: 16px;
  text-align: center;
  background: rgba(255, 255, 255, 0.82);
  border-radius: 8px;
  box-shadow: 0 4px 10px rgba(95, 54, 32, 0.1);
}

.stats-grid strong {
  display: block;
  font-size: 24px;
}

.stats-grid span {
  color: #677083;
  font-size: 12px;
}

.why-section {
  background: #f7f8fa;
}

.why-section h2 {
  margin-bottom: 52px;
}

.why-layout {
  display: grid;
  grid-template-columns: minmax(0, 0.95fr) minmax(0, 1.05fr);
  gap: 56px;
  align-items: center;
}

.why-copy p,
.why-copy li {
  font-size: 17px;
}

.why-copy ul {
  margin: 24px 0 30px;
  padding-left: 22px;
}

.service-grid {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 18px;
}

.service-tile {
  position: relative;
  min-height: 190px;
  overflow: hidden;
  padding: 26px;
}

.service-tile::before {
  content: "";
  position: absolute;
  right: -28px;
  top: -28px;
  width: 130px;
  height: 130px;
  opacity: 0.12;
  background: currentColor;
  border-radius: 40px;
  transform: rotate(16deg);
}

.service-tile h3,
.service-tile p,
.service-icon {
  position: relative;
  z-index: 1;
}

.service-icon {
  display: block;
  width: 52px;
  height: 52px;
  margin-bottom: 18px;
  color: var(--blue);
  border-radius: 16px;
  background: var(--blue-soft);
}

.service-icon::before,
.service-icon::after {
  content: "";
  position: absolute;
}

.service-meta .service-icon::before {
  inset: 16px 9px 9px 9px;
  border: 3px solid currentColor;
  border-top: 0;
  border-radius: 0 0 18px 18px;
}

.service-meta .service-icon::after {
  left: 13px;
  top: 12px;
  width: 26px;
  height: 18px;
  border: 3px solid currentColor;
  border-bottom: 0;
  border-radius: 18px 18px 0 0;
}

.service-email .service-icon::before {
  left: 10px;
  top: 15px;
  width: 32px;
  height: 22px;
  border: 3px solid currentColor;
  border-radius: 4px;
}

.service-email .service-icon::after {
  left: 14px;
  top: 18px;
  width: 24px;
  height: 16px;
  border-left: 3px solid currentColor;
  border-bottom: 3px solid currentColor;
  transform: rotate(-45deg);
}

.service-cro .service-icon::before {
  left: 12px;
  bottom: 12px;
  width: 6px;
  height: 18px;
  background: currentColor;
  box-shadow: 10px -8px 0 currentColor, 20px -15px 0 currentColor;
  border-radius: 8px;
}

.service-cro .service-icon::after {
  right: 10px;
  top: 12px;
  width: 18px;
  height: 18px;
  border-top: 3px solid currentColor;
  border-right: 3px solid currentColor;
  transform: rotate(45deg);
}

.service-data .service-icon::before {
  left: 12px;
  top: 13px;
  width: 28px;
  height: 28px;
  border: 3px solid currentColor;
  border-radius: 50%;
}

.service-data .service-icon::after {
  left: 22px;
  top: 10px;
  width: 9px;
  height: 34px;
  border-left: 3px solid currentColor;
  border-right: 3px solid currentColor;
}

.learn-section,
.results-section,
.blog-section {
  padding: 88px 0;
  color: #fff;
  background:
    linear-gradient(135deg, rgba(49, 95, 186, 0.94), rgba(95, 83, 176, 0.94)),
    radial-gradient(circle at center, rgba(255, 255, 255, 0.09), transparent 45%);
}

.learn-section h2,
.results-section h2,
.blog-section h2,
.final-cta h2,
.page-hero h1 {
  text-align: center;
  font-size: clamp(34px, 4vw, 44px);
}

.cards {
  display: grid;
  gap: 28px;
  margin-top: 46px;
}

.three {
  grid-template-columns: repeat(3, 1fr);
}

.learn-card {
  min-height: 370px;
  padding: 32px 30px;
}

.learn-card h3,
.result-card h3,
.blog-card h3,
.article-card h2,
.case-card h2 {
  color: var(--blue-dark);
  font-size: 22px;
}

.visual {
  display: grid;
  height: 124px;
  place-items: center;
  margin: 28px auto 0;
  color: #fff;
  font-size: 26px;
  font-weight: 900;
  border-radius: 8px;
}

.visual-cro,
.cro-visual {
  background: linear-gradient(135deg, #d9853c, #315fba);
}

.visual-email,
.email-visual {
  color: #1e4e9c;
  background: linear-gradient(135deg, #f7fafc, #dbe5f2);
}

.visual-media,
.strategy-visual {
  background: linear-gradient(135deg, #4fa5b9, #315fba);
}

.result-card,
.blog-card {
  overflow: hidden;
}

.result-card h3,
.result-card p,
.result-card a,
.blog-card h3,
.blog-card p {
  margin-left: 22px;
  margin-right: 22px;
}

.result-card a,
.blog-card a,
.article-card a {
  display: flex;
  justify-content: center;
  align-items: center;
  min-height: 42px;
  margin: 18px 22px 24px;
  padding: 10px 14px;
  color: var(--blue-dark);
  border: 1px solid rgba(49, 95, 186, 0.28);
  border-radius: 7px;
  font-size: 14px;
  font-weight: 800;
}

.result-image {
  display: grid;
  height: 210px;
  place-items: center;
  color: #fff;
  font-size: 44px;
  font-weight: 900;
  background: linear-gradient(135deg, #cfd8e7, #ffffff 36%, #315fba);
}

.selective-section h2 {
  color: var(--ink);
}

.center-copy {
  max-width: 620px;
  margin: 0 auto 54px;
  color: #33415d;
  text-align: center;
  font-size: 18px;
}

.selective-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 42px;
}

.can-card,
.cannot-card {
  padding: 30px;
}

.can-card {
  color: #005f2c;
  background: #effbf4;
  border-color: #c9ebd5;
}

.cannot-card {
  color: #982323;
  background: #fff3f4;
  border-color: #f0cdd1;
}

.selective-grid li {
  margin-bottom: 14px;
  color: #243451;
}

.blog-section {
  background: linear-gradient(135deg, #4967bd 0%, #7359b1 100%);
}

.blog-section p {
  text-align: center;
}

.blog-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 28px;
  width: min(940px, 100%);
  margin: 46px auto 38px;
}

.blog-card p,
.blog-card h3 {
  text-align: left;
}

.blog-image {
  display: grid;
  height: 210px;
  place-items: center;
  color: #fff;
  font-size: 54px;
  font-weight: 900;
}

.meta-visual {
  background: radial-gradient(circle at center, #1d2b6d, #10172f 70%), linear-gradient(90deg, #5ba6d9, #8560c7);
}

.blog-section .button {
  display: flex;
  width: fit-content;
  margin: 0 auto;
}

.final-cta {
  padding: 76px 0;
  color: #fff;
  text-align: center;
  background: linear-gradient(135deg, #315fba, #4d56b8);
}

.final-cta p {
  margin-bottom: 34px;
  font-size: 18px;
}

footer {
  padding: 38px 0 28px;
  color: #fff;
  background: #0d1524;
}

.footer-inner {
  display: grid;
  grid-template-columns: 1fr auto 1fr;
  gap: 20px;
  align-items: center;
  width: calc(100% - 40px);
  max-width: 1120px;
  margin: 0 auto;
}

footer small {
  color: #a4b4cc;
  text-align: right;
}

.floating-book {
  position: fixed;
  right: 24px;
  bottom: 22px;
  z-index: 10;
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 10px;
  min-width: 190px;
  min-height: 54px;
  padding: 0 22px;
  color: #fff;
  font-weight: 900;
  border-radius: 999px;
  box-shadow: 0 14px 32px rgba(49, 95, 186, 0.28);
}

.page-hero {
  padding: 86px 0 54px;
  text-align: center;
  background: linear-gradient(180deg, #f7f8fa, #eef2f7);
}

.page-hero p {
  max-width: 720px;
  margin: 0 auto;
  color: var(--muted);
  font-size: 18px;
}

.page-shell {
  padding: 70px 0 92px;
  background: var(--page);
}

.case-stack {
  display: grid;
  gap: 32px;
}

.case-card {
  scroll-margin-top: 96px;
  padding: 34px;
}

.case-layout {
  display: grid;
  grid-template-columns: 1fr 0.9fr;
  gap: 28px;
  align-items: start;
}

.case-visual {
  display: grid;
  min-height: 290px;
  place-items: center;
  color: #fff;
  font-size: 48px;
  font-weight: 900;
  background: linear-gradient(135deg, #d8e0ea, #315fba);
  border-radius: 10px;
}

.case-details {
  display: grid;
  gap: 16px;
}

.case-block {
  padding: 18px;
  background: var(--panel-soft);
  border: 1px solid var(--line);
  border-radius: 8px;
}

.metrics-row,
.category-row {
  display: flex;
  flex-wrap: wrap;
  gap: 10px;
  margin: 20px 0;
}

.metric,
.category-pill {
  padding: 9px 12px;
  color: var(--blue-dark);
  font-weight: 850;
  background: var(--blue-soft);
  border: 1px solid rgba(49, 95, 186, 0.16);
  border-radius: 999px;
}

.blog-featured {
  display: grid;
  grid-template-columns: 1.05fr 0.95fr;
  gap: 28px;
  margin-bottom: 34px;
}

.featured-panel {
  min-height: 360px;
  padding: 34px;
  color: #fff;
  background: linear-gradient(135deg, #315fba, #7359b1);
  border-radius: 10px;
  box-shadow: 0 18px 35px rgba(26, 38, 60, 0.12);
}

.featured-panel h2 {
  color: #fff;
  font-size: clamp(30px, 4vw, 44px);
}

.featured-panel p {
  color: rgba(255, 255, 255, 0.86);
}

.article-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 24px;
}

.article-card {
  overflow: hidden;
}

.article-card .blog-image {
  height: 170px;
  font-size: 38px;
}

.article-card h2,
.article-card p {
  margin-left: 22px;
  margin-right: 22px;
}

.article-card h2 {
  margin-top: 20px;
}

.post-body {
  max-width: 860px;
  margin: 0 auto;
  padding: 42px;
}

.post-body h2 {
  margin-top: 34px;
  color: var(--blue-dark);
}

.post-body p,
.post-body li {
  color: #35445b;
  font-size: 18px;
}

.post-hero-image {
  display: grid;
  min-height: 260px;
  place-items: center;
  margin-bottom: 30px;
  color: #fff;
  font-size: 46px;
  font-weight: 900;
  border-radius: 10px;
}

@media (max-width: 900px) {
  .site-header {
    position: static;
    align-items: flex-start;
    flex-direction: column;
  }

  .site-header nav,
  footer nav {
    flex-wrap: wrap;
    gap: 14px 20px;
  }

  .path-grid,
  .why-layout,
  .selective-grid,
  .blog-grid,
  .three,
  .footer-inner,
  .case-layout,
  .blog-featured,
  .article-grid {
    grid-template-columns: 1fr;
  }

  .service-grid {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }

  .schedule-card,
  .action-card {
    min-height: auto;
  }

  footer small {
    text-align: left;
  }
}

@media (max-width: 620px) {
  .section-inner,
  .page-inner,
  .hero-content {
    width: calc(100% - 28px);
  }

  .hero-content {
    max-width: 320px;
  }

  .hero h2 {
    max-width: 310px;
    font-size: 22px;
  }

  .hero p:not(.eyebrow) {
    max-width: 310px;
    margin-left: auto;
    margin-right: auto;
  }

  .button,
  .floating-book {
    width: 100%;
    font-size: 14px;
  }

  .hero .button {
    max-width: 310px;
  }

  .floating-book {
    right: auto;
    left: 50%;
    bottom: 14px;
    width: calc(100% - 28px);
    max-width: 310px;
    transform: translateX(-50%);
  }

  .path-section,
  .why-section,
  .learn-section,
  .results-section,
  .selective-section,
  .blog-section,
  .page-section {
    padding: 62px 0;
  }

  .schedule-card,
  .action-card,
  .learn-card,
  .can-card,
  .cannot-card,
  .case-card,
  .post-body,
  .featured-panel {
    padding: 24px 20px;
  }

  .service-grid,
  .stats-grid {
    grid-template-columns: 1fr;
  }

  .calendly-shell {
    height: 620px;
  }

  .page-hero {
    padding: 62px 0 38px;
  }
}